POIS

Research-informed. Tested in ordinary life.

Built on research.

POIS is shaped by published research and tested where it will actually be used: on walks, at desks, with music playing. This page shows what it notices, what it doesn’t, and what we do — and don’t — claim about it.

What it notices.

POIS compares how you naturally hold your head with how it is positioned now, using motion data from compatible AirPods.

It notices

  • When your head tilts down
  • When that lasts long enough to matter

It doesn’t

  • Measure your spine, neck or shoulders
  • Diagnose posture, pain or injury

Relative, not ideal.

There is no single correct head angle for everyone. POIS starts from your own natural forward position, then looks for sustained drift away from it.

How we work.

  1. Published research

    We review what is already known, and only take from it what it actually supports.

  2. Ordinary use

    We test POIS where it will be used: during walks, desk work and daily routines.

  3. Clear limits

    We’re careful about what POIS can say, and equally clear about what it can’t.

Early testing.

POIS is tested in the situations it’s designed for.

  • Desk work
  • Walking
  • Music playing
  • Daily transitions

Until you notice first.

A cue brings your attention back. Then you carry on.Over time, we’re testing whether people begin to notice sooner themselves — and need POIS less.

  • Fewer reminders.
  • Faster responses.
  • Longer on your own.

What informs POIS.

The research areas behind the product, and the limits of each.

Head orientation from ear-worn sensors
Helps inform
That motion sensors worn in the ear can follow how the head is oriented during everyday life.
Doesn’t prove
That any particular earbud or app is accurate for every person, fit or activity.
Device-related head posture
Helps inform
How people tend to hold their heads when using phones and screens, and how much that varies between people and tasks.
Doesn’t prove
That a given head angle is harmful, or that changing it improves health.
Feedback and awareness
Helps inform
How timely, gentle cues can make people more aware of how they are holding themselves.
Doesn’t prove
That awareness alone leads to lasting change, or any clinical outcome.
Real-world false positives
Helps inform
Why everyday movement (glances, reading, stairs, conversation) must not be mistaken for sustained drift, and why silence is often the right answer.
Doesn’t prove
That any method can tell every moment apart perfectly.
Habit cues and behaviour change
Helps inform
How small, consistent cues can fit into a routine without becoming noise.
Doesn’t prove
How long any change lasts for a particular person.

Selected journals and research groups will be listed here as our review is finalised.

What POIS is

  • A consumer app
  • Research-informed
  • Built around your own baseline, not a universal ideal
  • Continuously tested and refined

What POIS isn’t

  • A posture corrector
  • A pain treatment
  • A medical device
  • A diagnostic tool

POIS has not been clinically validated.